Plain-language summary
UtilityEra is designed to process most converter calculations in your browser. We do not sell your personal data. This policy explains what limited technical data we collect for analytics, security, support, subscriptions, and where applicable, advertising.
Overview
Who we are and what this policy covers
UtilityEra ("we", "us", or "our") operates the website utilityera.com, a free online unit and currency conversion suite. This Privacy Policy describes how we handle information when you visit our site.
By using UtilityEra you agree to the practices described here. If you disagree with any part of this policy, please discontinue use of the site.
Data We Collect
What information is gathered, and how
We collect two categories of data — automatically collected technical data and data you provide voluntarily.
| Data Type | What It Includes | Method |
|---|---|---|
| Page views | URL path, referrer, timestamp | Auto |
| Device info | Browser type, OS, screen size (aggregated) | Auto |
| IP address | Anonymised to /24 subnet before storage | Auto |
| Contact form | Name, email, message you type | Voluntary |
| Newsletter | Email address only | Voluntary |
How We Use Data
The purposes for which collected data is processed
The limited data we collect is used exclusively for the following purposes:
- Analytics & improvement — Understanding which converters are popular, how users navigate, and where we can improve performance or content.
- Support correspondence — Responding to enquiries submitted via the contact form. Emails are stored securely and deleted within 90 days of resolution.
- Newsletter — Sending product updates to subscribers who have explicitly opted in. You may unsubscribe at any time via the link in every email.
- Security & fraud prevention — Anonymised log data is used to detect abuse, DDoS patterns, and other security threats.
- Legal compliance — We may process data to comply with applicable laws, court orders, or regulatory obligations.
We do not sell your personal data. If ads are shown on our site, advertising partners such as Google may process limited technical data, cookies, and consent signals for ad delivery, fraud prevention, and measurement in accordance with their policies.
Cookies & Local Storage
How we use browser storage technologies
We use a limited set of cookies and
localStorage values. You can manage analytics and
preference storage below. Where advertising consent is required, it
should be handled through a dedicated consent banner or consent
management platform.
Data Sharing
When and with whom we share information
We do not sell, rent, or trade your personal information. We share limited data only in the following narrow circumstances:
- Infrastructure providers — Our hosting provider (Cloudflare Pages) processes request logs. Cloudflare's privacy policy governs that processing.
- Email service — Contact-form submissions and newsletter emails are handled by our transactional email provider under a strict data-processing agreement.
- Advertising partners — If ads are enabled on our site, Google AdSense and related partners may process limited technical information, cookies, and consent signals to serve and measure ads in accordance with their own policies.
- Legal obligation — We may disclose information if required by law, subpoena, or to protect the rights and safety of our users.
- Business transfer — In the event of a merger or acquisition, user data would be transferred subject to equivalent privacy protections and advance notice to affected users.
Data Retention
How long we keep different types of information
We keep data only as long as necessary for the purpose it was collected.
| Data Type | Retention Period | Reason |
|---|---|---|
| Analytics (aggregate) | 26 months rolling | Year-over-year trend analysis |
| Server access logs | 30 days | Security incident investigation |
| Contact-form emails | 90 days post-resolution | Support follow-up window |
| Newsletter subscriptions | Until unsubscribe | Ongoing communication consent |
| Cookie preferences | 12 months | Avoid repeat consent banners |
Your Rights
Control over your personal information
Depending on your jurisdiction you have some or all of the following rights regarding personal data we hold about you:
Request a copy of the personal data we hold about you.
Ask us to correct inaccurate or incomplete data.
Request deletion of your personal data ("right to be forgotten").
Object to processing based on legitimate interests.
Request that we restrict processing while a complaint is investigated.
Receive your data in a machine-readable format.
Withdraw consent for analytics or newsletter at any time.
Lodge a complaint with your local supervisory authority (e.g. ICO).
To exercise any of these rights, email privacy@utilityera.com. We respond to all verified requests within 30 days.
Security
How we protect the data we do hold
We take reasonable administrative, technical, and physical safeguards to protect data from loss, theft, or unauthorised access:
- All data in transit is encrypted with TLS 1.3. HSTS is enforced site-wide.
- Access to production systems requires hardware 2FA and is limited to authorised engineers.
- Infrastructure is monitored 24/7 for anomalies and intrusion attempts.
- We undergo periodic third-party security reviews of our data handling processes.
Children's Privacy
Our policy regarding users under 13
UtilityEra is a general-purpose utility tool suitable for all ages. However, our service is not directed at children under 13 (or under 16 in the EU / UK under GDPR). We do not knowingly collect personal information from children.
If you are a parent or guardian and believe your child has submitted personal information via our contact form or newsletter signup, please contact privacy@utilityera.com and we will delete it promptly.
Changes to This Policy
How we notify you of updates
We may update this policy periodically. Material changes will be announced via a site-wide banner at least 14 days before they take effect. The version history below tracks significant revisions.
Contact Us
Get in touch about privacy matters
For any privacy-related questions, data-subject requests, or complaints, please reach out through one of the following channels:
- Privacy Officer: privacy@utilityera.com — for data requests and policy questions.
- General Support: support@utilityera.com — for general enquiries.
- Security disclosures: security@utilityera.com — for responsible vulnerability disclosure.
- Postal address: UtilityEra Ltd, 123 Conversion Lane, London, EC1A 1BB, United Kingdom.